Dua Lipa (TaP Music Publishing) and Jaguar have worked together to make the most remixed song in history via a cutting-edge campaign for Jaguar’s first all-electric car. And this collaboration was a good reason to fly to Amsterdam. Created w/ DATENDRANG. Follow us on Vero for exclusive music content and commentary, all the latest music lifestyle news and insider access into the GQ world, from behind-the-scenes insight to recommendations from our Editors and high-profile talent. The event was the prelude to a Europe-wide campaign, The PACE: Season One, which focuses on the SUV models Jaguar E-PACE, F-PACE and the all-electric I-PACE. Cath Elliott LTD registered no: 73354433 registered office: 3-4 Gt Marlborough St, London W1F 7AR VAT registration: 167 7925 57 © Copyright Cath Elliott 2020 unless otherwise stated. A unique collaboration with Jaguar and Dua Lipa, using the InControl platform sensor technology as the inspiration behind the track remix. Client: JaguarAgency: ImaginationContent Creative Director: Cath ElliottAnimation : Territory Studio. And one version of it is mine – remixed live on location in Amsterdam in my first ride in an I-PACE. Here you can create your own remix of “Want To”: Join the PaceYou can find my remix on my Instagram TV. But also Dua Lipa, currently the most successful British singer and songwriter, was electrified. British GQ Using Jaguar’s bespoke software, Dua created an exclusive remix of their latest track “Want To” and enabled us locally and their fans around the world to create personalized remixes with their own data – from the way they drive, the songs they hear, or by playing a rhythm on their mobile phone.

Jaguar AustriaJaguar InternationalDua Lipa X Jaguar. An intelligent software then created a personal remix with this data. Puts those 4OD ads with your name "engraved" on a perfume bottle or similar to shame, doesn’t it? These values were then transferred directly to a cloud memory. And for that it was quite a ride – according to the occasion of course purely electric with brand new I-PACE limousines: Stars like supermodel Doutzen Kroes and Kostja Ullmann, DJ Armin van Buuren and many more were present at the actual live event. Bringing a whole new level of personalisation for consumers, Lipa’s fans can create their own versions of “Want To”, with more than a million possible remixes, in different moods, tempos and styles of music, including hip hop, orchestral and drum and bass. the pace – season oneThe journey of Dua Lipa X Jaguar began in Amsterdam. Jaguar has tapped the former GQ cover star’s certified star power for the cutting-edge new I-Pace campaign, which combines music and technology in a compelling example of contemporary, collaborative advertising. Jaguar has electrified its first production vehicle, the I-PACE. Head to GQ's Vero channel to see more from Dua Lipa, from the place she loves the most in the world and the TV series she can't get enough of to unseen quotes from her May 2018 cover interview. The site-specific piece was further enhanced with an incredible laser light show, transmitting the data from the digital screen out into the physical space in the most engaging way possible. Over a million different remixes are reportedly possible, according to the software’s developers, with different beats per minute and versions based on a variety of musical styles, from hip-hop and dance to orchestra, pop, drum and bass. Dua created the song by driving the Jaguar I-Pace, the car has remix software in-built to respond to your style of driving. And if you don’t have Spotify, all you need to do is tap on your phone screen to set the pace and the app will generate a remix for you.

As part of the collaboration Dua revealed new song ‘Want To’ at a secret gig in Amsterdam. DUA LIPA X JAGUARThe PACE: Season OneContent Creation for Dua Lipa's Want To track played at Sugarcity in Amsterdam at The PACE: Season One.A unique collaboration with Jaguar and Dua Lipa, using the InControl platform sensor technology as the inspiration behind the track remix. Dua Lipa and Jaguar have created the most remixed song in history. Stream queen Dua Lipa has had one hell of a year – and now she’s got the big brand collaboration to prove it. Dua Lipa and Jaguar officially started their cooperation during an exclusive concert on September 3rd in Amsterdam. Ian Callum on designing the Jaguar I-Pace, E-Type and more, Dua Lipa interview: 'Sometimes I do need to stop and pinch myself', The Jaguar E-Pace will sell by the truckload, Bulgari’s new Octo Finissimo is a watch of record-breaking slimness, Tommy Hilfiger on how The Rolling Stones and Bowie inspired him. dua lipa x jaguar Rolls-Royce World Dealer Conference Rolls-Royce Cullinan Ford Focus HMI Jaguar Land Rover Inside Rolls-Royce Piano Interrupted London 2012 Olympics XE launch - … The innovative app uses Spotify streaming history, taking data from the music you listen to and rearranging elements of the track to create a personalised version. Together, the singer and the British automobile manufacturer announced a joint music and technology partnership in September 2018. DUA LIPA X JAGUAR The PACE: Season One Content Creation for Dua Lipa's Want To track played at Sugarcity in Amsterdam at The PACE: Season One.
Advertorial as a company and/or brand name is mentioned and/or linked. The singer and carmaker have created the most remixed song in history via a cutting-edge campaign for Jaguar's first all-electric car. Copyright © 2019 by Claudio X. On September 3rd the song “Want To” by Dua Lipa celebrated its premiere in Amsterdam. During the journey with the I-PACE, various parameters were recorded via numerous sensors. The PACE is an new series of cutting-edge cultural experiences, shaped in partnership with innovative creators. We begun by visualising 6x data sets extracted from Dua's I-Pace drive: Speed, Energy Consumption, Heading, Distance, Ecoscore & Regenerative breaking.Whilst developing the look and feel, it was important to think of how each set could work as part of an identity system for the event and how it could expand into a data visualised landscape which would play a huge roll in the accompanying track.

There I also had the opportunity to drive a brand new Jaguar I-PACE – the first electric vehicle to be built in my hometown of Graz. Announced at a secret gig in Amsterdam, the campaign sees the release of a brand-new Dua Lipa track (out on 7 September), “Want To”, created using innovative technology from Jaguar’s I-Pace and Pace family of cars. The track quickly became the most mixed song in history.

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